"There was something very special about that time when animation was not as much in the forefront as it is now." In March 2003, producer Don Hahn was doubtful about a sequel being made, arguing that public tastes had changed since the 1990s with the rise of computer animation. Eisner felt it was best to cancel the film. A second test had the toons completely converted to CGI but this was dropped as the film's projected budget would escalate past $100 million. Test footage for Who Discovered Roger Rabbit was shot sometime in 1998 at the Disney animation unit in Lake Buena Vista, Florida the results were a mix of CGI, traditional animation, and live-action that did not please Disney. Spielberg became busy establishing DreamWorks, while Frank Marshall and Kathleen Kennedy decided to remain as producers. Eric Goldberg was set to be the new animation director, and began to redesign Roger's new character appearance. One of the songs, "This Only Happens in the Movies", was recorded in 2008 on the debut album of Broadway actress Kerry Butler. Disney was impressed and Alan Menken was hired to write five songs for the film and offered his services as executive producer.
Although they kept Roger's search for his mother, Stoner and Oliver replaced the WWII subplot with Roger's inadvertent rise to stardom on Broadway and Hollywood. Eisner commissioned a rewrite in 1997 with Sherri Stoner and Deanna Oliver. Spielberg left the project when deciding he could not satirize Nazis after directing Schindler's List. Mauldin later retitled his script Who Discovered Roger Rabbit. After their triumph, Roger and Ritchie are given a Hollywood Boulevard parade, and Roger is finally reunited with his mother and father, Bugs Bunny. Roger and Ritchie must save her by going into Nazi-occupied Europe accompanied by several other Toons in their Army platoon. While Roger and Ritchie are enlisting in the Army, Jessica is kidnapped and forced to make pro-Nazi Germany broadcasts. With human Ritchie Davenport, Roger travels west to seek his mother, in the process meeting Jessica Krupnick (his future wife), a struggling Hollywood actress. It began with Roger Rabbit's early years, living on a farm in the midwestern United States. Similar to the previous film, Toon Platoon featured many cameo appearances by characters from the Golden Age of American animation. Nat Mauldin was hired to write a prequel titled Roger Rabbit: The Toon Platoon, set in 1941 to 1943.
Abrams's outline was eventually abandoned. Abrams as writer and Robert Zemeckis as producer. Steven Spielberg discussed a sequel to Who Framed Roger Rabbit in 1989 with J.
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